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在全媒体时代,微信、微博改变了新闻传播方式,它以全方位的传播形式为观众展示了丰富的传播内容,提供给观众更多的体验。这相应地给电视新闻主播表达创新提出了更高的要求。所以,在全媒体时代,主播需要进行表达创新。因此,本文主要探讨全媒体时代电视新闻主播表达创新的方式,为促使电视新闻行业可持续发展提供合理化的参考意见。
In the all-media era, WeChat and Weibo have changed the mode of news dissemination, displaying a wealth of dissemination content to audiences in a full range of forms of dissemination, providing more experience for audiences. This correspondingly sets higher requirements for the television newscaster to express innovation. Therefore, in the all media era, the anchor need to express innovation. Therefore, this article mainly discusses the ways in which the TV newsreaders express their innovations in the all-media era and provides reasonable suggestions for the sustainable development of the TV news industry.