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四、市场占有率和利润率的关系 当营销观念确立以后,接踵而来的一个问题就是营销指标或叫营销任务的制定,实现预期的营销指标是开展营销活动的意义所在。市场占有率和利润率正是制定营销任务所要考虑的两个决定因素。 图书市场占有率是指一个出版社某类或单个产品销售量占市场同类产品销售总量的比例。它是衡量出版社的市场品牌、销售能力的最重要的标志之一,
Fourth, the relationship between market share and profit margin When the marketing concept is established, one of the problems followed is the development of marketing indicators or marketing tasks, to achieve the expected marketing indicators are the significance of marketing activities. Market share and profit margin are the two determinants of marketing decisions. Book market share refers to a publishing company or a single product sales accounted for the proportion of similar products in the market sales. It is one of the most important indicators to measure the market brand of the publishing house and its sales ability.