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2015年我国经济增长较快的区域和经济发达区域仍然是制冷设备销量较好区域。值得注意的是,我国幅员辽阔,各区域对不同制冷设备需求和需求量有较大区别。例如华东地区对商超制冷设备需求较多;果蔬肉食品产地的华中地区对速冻设备和冷库设备需求较多;南方等生鲜和日配企业对冷链运输设备的需求增长明显。各地区均有上升较大的制冷设备,但均不相同。企业自身应使用区域气候和需求的特点研发对应产品和制定销售策略。
In 2015, China’s rapid economic growth in the region and economically developed regions are still cooling equipment sales volume is better. It is noteworthy that China has a vast territory, and the demand and demand for different refrigeration equipment in each region are greatly different. For example, the demand for commercial super refrigeration equipment in East China is high; the demand for quick-frozen equipment and cold storage equipment in Central China for fruits, vegetables and meat products is relatively high; the demand for cold-chain transportation equipment by fresh and daily-use enterprises in the South increased significantly. All regions have larger cooling equipment, but not the same. Enterprises themselves should use the characteristics of regional climate and demand to develop corresponding products and develop sales strategies.