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随着现代广告的发展,广告内容已不再仅仅局限于对商品的简单描绘上,而是紧跟时代潮流。除了利用色彩象征性表现特定的主题外,更重要的是利用色彩之间的相互配合,产生适合表达设计主题本身特点的完美的艺术效果,从而真正完成色彩在现代设计中的“使命”。
With the development of modern advertising, advertising content is no longer limited to a simple description of the goods, but keep up with the trend of the times. In addition to the use of color symbolic representation of a particular theme, more importantly, the use of color coordination between the production of the design theme to express the characteristics of the perfect artistic effect, so as to truly complete the color design in the modern “mission” .