随着社会经济下行的新常态,担保机构发展受到行业监管政策限制及银行授信准入门槛提高而发展缓慢,而各类融资性贷款担保业务的代偿率却逐年攀升,融资性担保行业发展环境受到较大的影响。与此同时,由于民商事诉讼案件的持续升温,担保公司发展也面临着新的机遇——近些年来,全国各级人民法院民商事诉讼案件逐年增多,诉讼保全行为也成为法院工作的一项重点,诉讼财产保函业务需求量也随之增加。本文主要通过诉讼保全担保业务的营销渠道为切入点,为融资性担保公司的向非融资性担保业务转型提供一些营销思路,挖掘新的业务渠道。 With the new normal of the social and economic downturn, the development of guarantee institutions has been slowed down due to the restriction of industry regulatory policies and the increase of bank credit access threshold. However, the rate of compensation for various types of financing loan guarantee business has been increasing year by year. The development environment of financing guarantee industry By the greater impact. In the meantime, as civil and commercial lawsuits continue to heat up, the development of guarantee companies is also facing new opportunities. In recent years, the civil and commercial litigation cases of people’s courts at all levels in the country have been increasing year by year, and litigation preservation acts have also become a part of the court’s work The focus of litigation property guarantee business requirements also will increase. This article mainly through the litigation preservation of the security business marketing channels as the starting point for the financing of security companies to non-financing security business restructuring to provide some marketing ideas, tap new business channels.