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站在代际研究的视角,以零零后的文化属性为切入点探讨未来消费趋势变迁。作为“去中心化”传播环境下成长的第一代人,零零后对于个人价值的理解,意识形态的认识,以及个性体验的重视,汇聚成为强大的力量,逐渐改写商业世界的游戏规则。相比九零后和八五后,零零后强大的自我中心意识,较强的媒介成熟性,以及对流行文化更富个性的解读,都为未来的商业传播带来新的命
From the perspective of intergenerational research, this paper explores the change of future consumption trend with the cultural attributes of zero afterwards. As the first generation who grew up in a “decentralized” environment, after zero acquaintance with personal values, ideology and individual experience, it becomes a powerful force that gradually rewrites the business world’s games rule. Compared with the period after 1990 and 1985, the powerful self-centered consciousness, strong media maturity and the interpretation of popular culture become more characteristic of the future commercial communication