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松原市历史悠久、文化底蕴深厚,近年来旅游业发展速度也较快,影响力不断增强。但是,文化产业和旅游产业都处于发展的初期阶段,由于对文化产业和旅游产业融合发展的认识不足、融合力度不够,没有形成具有松原特色的产业融合发展模式。当前松原市文化产业和旅游产业融合发展面临难得的机遇。应从理念创新、体制机制创新、文化旅游资源挖掘等方面采取有效的政策措施,推动松原市文化产业和旅游产业融合发展。
Matsubara City has a long history and profound cultural background. In recent years, the tourism industry has developed rapidly and its influence has been continuously enhanced. However, both cultural industry and tourism industry are in the initial stage of development. Due to lack of understanding of the integration and development of culture industry and tourism industry, the integration is not strong enough and there is no industrial integration development mode with Songyuan characteristics. Songyuan City, the current cultural industry and tourism industry are facing a rare opportunity for the integration and development. We should take effective policy and measures in terms of concept innovation, institutional mechanism innovation and cultural tourism resource excavation to promote the integration of cultural industry and tourism industry in Songyuan City.