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一、收益管理的起源 收益管理(Revenue Management,简称RM)于20世纪80年代在美国民用航空业兴起。它实际上就是一种实时定价策略,是指运用信息系统和价格策略,在适当的时间以适当的价格把适当的座位销售给适当的顾客,从而实现收益最大化。它的目的是实现固定能力和各细分市场潜在需求之间的匹配,简单来说,对于民航系统,它的目的就是通过分配一趟航班的座位实现收益最大化。
First, the origin of revenue management Revenue Management (Revenue Management, referred to as RM) in the 1980s in the United States civil aviation industry rise. It is actually a real-time pricing strategy that uses information systems and pricing strategies to maximize revenue by selling the right seats to the right customers at the right price at the right time. Its purpose is to achieve a match between fixed capacity and the potential demand in each market segment. In simple terms, for civil aviation systems, its purpose is to maximize revenue by allocating one seat to a flight.