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2012年12月22日,“首届中国发展广告学论坛”在北京大学举行。本次论坛是北大广告学专业成立20周年系列庆祝活动之一。来自北京大学、美国俄亥俄大学、武汉大学、中国传媒大学、上海外国语大学、四川大学、华东师范大学等国内外高校、广告业界的专家学者对发展广告学这一全新理论体系进行全面深入的梳理与研讨。中国广告协会副秘书长庹登夫、北京大学社科部副部长耿琴分别在开幕式上致辞。庹登夫副秘书长在致辞中指出,北大广告专业成立20年来,一直积极倡导进行原创性的、基于中国特定环境的前沿领域研究,通过自己的研究和发现,在不断地创新、完善发展
On December 22, 2012, “The First China Development Advertising Forum” was held at Peking University. This forum is one of the series celebrations of the 20th anniversary of the major of advertising major in Peking University. From Beijing University, the United States Ohio University, Wuhan University, Communication University of China, Shanghai International Studies University, Sichuan University, East China Normal University and other domestic and foreign universities, the advertising industry experts and scholars on the development of advertising theory of a new theoretical system to conduct a comprehensive and in-depth Discussion. Deputy Secretary General of Advertising Association of China Deng Denfu, Peking University Vice Minister of Social Science Geng Qin at the opening ceremony. In his speech, Deputy Secretary-General Deng Denfu pointed out that since 20 years of its establishment, the advertising major of Peking University has been actively advocating research on the originality and frontier fields based on the specific environment of China. Through its own research and discovery, it has continuously innovated and improved its development