《孙子兵法》是一部研究古代战争规律的书,军事上的战争与市场竞争是不能等同的,但两者都存在一个胜负、高低的问题,都要讲战略战术。从这个意义上来说,研究军事活动中一些斗争谋略问题,用于市场营销活动,是可行的。 “The Art of War by Sunzi” is a book that studies the law of ancient wars. Military wars and market competition cannot be equal, but both have a problem of victory and defeat, and they must all talk about strategy and tactics. In this sense, it is feasible to study some of the struggle strategies in military activities and use them for marketing activities.