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移动支付业务是个极具潜力的巨大产业。但要想成功挖掘这座金矿,一方面需要看清移动支付业务会不会被消费者真正接受,移动支付业务应用的设计和推出都必须给消费者一个充足的理由,让他们乐意用手机代替现金和信用卡来进行支付。另一方面与其它众多的移动增值新业务不同,移动支付业务涉及面广泛,是一个融合各个相关行业的新产业,这决定了移动支付产业链的复杂性与多变性,其中最关键的是移动运营商要处理好与金融部门的关系。NTTDoCoMo在此方面进行了有益的尝试,有一定的参考价值。
Mobile payment business is a huge potential industry. However, in order to successfully excavate this gold mine, on the one hand, it is necessary to see whether the mobile payment business will be truly accepted by consumers. The design and launch of mobile payment business applications must give consumers ample reasons to be willing to use their mobile phones Instead of cash and credit card to pay. On the other hand, unlike many other new mobile value-added services, the mobile payment service involves a wide range of industries and is a new industry that integrates various related industries. This determines the complexity and variability of the mobile payment industry chain. The most crucial one is the mobile Operators need to handle the relationship with the financial sector. NTTDoCoMo in this area have done a useful attempt, there is a certain reference value.