关于打造我国电视气象品牌节目的思考

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中央电视台《天气预报》节目收看人数已超过8亿人次,收视率呈现节节攀升的趋势,成为广大观众最喜爱、社会影响最大的品牌节目之一。中央电视台1981年10月1日首播《天气预报》节目,尤其是1993年中央气象台率先推出气象主持人以来,为央视带来了高收视率。至今,气象节目主持人已成为人们热议的话题。宋英杰、杨丹、赵红艳等首批元老级主持人早已深入千家万户,观众印象深刻,闻其声即可知其人。王蓝一、冯殊 CCTV “weather forecast” program has watched the number of more than 800 million people, the ratings showed a rising trend, the majority of the audience favorite, the most affected social brand one of the programs. CCTV premiered on October 1, 1981 “weather forecast” program, especially in 1993, the Central Meteorological Observatory took the lead in launching the weather since the CCTV has brought a high ratings. Up to now, the weather presenter has become a hot topic. Song Yingjie, Yang Dan, Zhao Hongyan and other first-time veteran host already in-depth million households, the audience was impressed, you can hear the sound of its people. Wang blue one, Feng special
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