一、定制概念大规模定制的概念可以从广义和狭义两个方面理解:广义地,大规模定制作为一种现代生产和管理模式,面向多元化的、细分的市场和个性化的客户需求,在大规模的基础上生产和销售定制产品并提供相应的服务,它代表通过高度的过程敏捷性、柔性和集成性向每个客户提供个性化产品和服务,从而获得范围经济的能力。 First, the concept of customization The concept of mass customization can be broadly and narrowly understood two aspects: broadly, mass customization as a modern production and management model for a wide range of market segments and personalized customer needs, Producing and selling customized products and services on a large scale, it represents the ability to achieve economies of scale by providing each customer with personalized products and services through a high degree of process agility, flexibility and integration.