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根据中国产业洞察网最新公布资料显示,2013年国内餐饮业总计收入达25392亿元,同比增长9%,创21年以来增长率最低值,餐饮业发展前景堪忧。但以台式火锅快餐经营为主的呷哺呷哺公司却在行业低迷期于2014年12月17日在香港主板成功上市,全球募集资金10.02亿元,其成功上市历程值得我们分析和研究。本文旨在通过5W1H分析法对呷哺呷哺公司上市成功原因进行分析,提出对其未来发展的建议,进而达到为其他餐饮公司上市的借鉴作用。
According to the latest information released by China Industry Insight, the total income of the domestic restaurant industry reached 2,539.2 billion yuan in 2013, an increase of 9% over the same period of previous year, the lowest growth rate in 21 years. The prospects for the development of the restaurant industry are worrisome. However, the business of fast-food hotpot restaurant Chanyu Nuhu was successfully listed on the Main Board of Hong Kong on December 17, 2014 during the downturn of the industry. The global raised fund was 1.02 billion yuan. Its successful listing is worth our analysis and research. The purpose of this paper is to analyze the reasons for the successful listing of Nuxu Nursery Corporation by 5W1H analysis and to put forward suggestions on its future development so as to serve as a reference for the listing of other catering companies.