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(2)构图技巧的远近对比:在国画山水画的构图中分近景、中景和远景,而在包装图案的设计中,以同样的原理,也应分为近中远几种画面的构图层次。所谓近,就是一个画面中最抢眼的那部分图案,也叫第一视觉冲击力,这个最抢眼的也是该包装图案中要表达的最重要的内容,如“双汇”最早使用过的方便面包装,第一闯进人们视线的是空白背景中的双汇商标和深红色方块背景中托出的白色综艺体硕大的双汇二字(即近景);依次才是小一点的“红烧牛肉面”几个行书主体字(应该说是第二视线,也叫中景);再次是表述包装内容物的产品照片(也叫第三视线,次于中景);再往后的便是辅助性的企业吉
(2) The comparison of composition techniques: the close-range, medium-range and long-range scenery in the composition of Chinese landscape painting. In the design of packaging patterns, the same principle should also be divided into the compositional levels of several pictures in near-far and far-range. The so-called near, that is, one of the most eye-catching part of the picture pattern, also known as the first visual impact, the most eye-catching is also the packaging of the most important content to be expressed, such as “Shineway” first used instant noodles packaging, The first to break into people’s eyes is the Shuanghui trademark in a blank background and the white variety in the background of a dark red box Shuanghui word (ie the close-range view); followed by the smaller “braised beef noodles” The main word (should be said that the second line of sight, also known as the King); again is the product of the contents of the package photo (also known as the third line of sight, after the King); then later is supporting the business Kyrgyzstan