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据中汽协统计数据显示,今年1-10月,国内轻卡总销量接近160万辆,实现同比增长5%,市场继续保持放量与蓄力势头。数据背后,有业内人士指出,当下市场的增势除进一步加剧产品层面的激烈竞争外,也会引发业内关于转变国内轻卡企业微利润盈利模式的探讨。面对市场竞争和低利润率的双重挑战,主流轻卡企业的应对之道表现出两大特点:一是,继续加快高端轻卡的研发进程,整合企业优势技术资源,增强高端产品的盈利能力,确保利润塔
According to the statistics from the Association of Steam Engineers, from January to October this year, the total sales volume of domestic light trucks reached nearly 1.6 million units, an increase of 5% over the same period of last year. The market continued to maintain the momentum of heavy volume and momentum. Behind the data, insiders pointed out that the current market growth in addition to further aggravate the fierce competition at the product level, it will also lead the industry on the transformation of domestic light-truck companies profit model of profit. Faced with the dual challenges of market competition and low profit margin, the response of the mainstream light-duty enterprises showed two major characteristics. First, the Company continued to speed up the research and development of high-end light trucks, integrated technical resources of high-end enterprises and enhanced the profitability of high-end products to ensure Profit tower