电子商务借助其广阔的交易范围、便捷的服务方式、高效率及低成本,正逐渐成为全球经济一体化背景下重要的商业贸易交易模式。与此同时,消费者权益保护问题成为了电子商务发展的一大课题。努力解决消费者权益保护问题,切实为消费者建立健康、完善的交易环境,才能更好更快的促进电子商务的健康长远发展。 With its vast scope of transactions, convenient services, high efficiency and low cost, e-commerce is gradually becoming an important trade and business transaction mode in the context of global economic integration. At the same time, the protection of the rights and interests of consumers has become a major issue in the development of e-commerce. Efforts to solve the protection of consumer rights issues, and effectively establish a healthy consumer transactions, improve the trading environment in order to better and faster e-commerce to promote the healthy and long-term development.