本文是根据人民日报社社长邵华泽１９９８年５月２１日在中国社会科学院研究生院新闻系给博士研究生、硕士研究生讲课的录音整理而成。作者从理论和实际的结合上，对新闻传媒的舆论引导功能和如何做好舆论引导工作需要处理好的几个问题作了深入的阐述，对我们进一步搞好舆论引导工作具有指导意义。现将全文刊出，以飨读者。 This article is based on the recording made by Shao Huaze, the president of People's Daily, on the recording of doctoral students and postgraduates in the journalism department of the Graduate School of the Chinese Academy of Social Sciences on May 21, 1998. On the combination of theory and practice, the author elaborates several issues that need to be solved in order to guide the news media's public opinion and how to do a good job of public opinion guidance, which is of guiding significance for us to further improve the media guidance work. The full text is now published in order to readers.