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随着社会进步,经济繁荣,文化发展,商品的文化价值量呈扩大趋势。中国经济文化研究院仇宝兴、蒲心文研究认为,商品是文化的载体,商品中所载的文化内涵至少包括:(1)商品的结构与造型;(2)商品的工艺技术水平;(3)商品的功能作用;(4)商品品种的多样化、系列化;(5)商品的包装、装潢;(6)商品的民族精神、信仰和传统;(7)商品的审美标准、审美情趣;(8)商品的绘图、书法与雕塑;(9)商品的典
With the social progress, economic prosperity and cultural development, the cultural value of commodities has been expanding. According to the study by Chou Baoxing and Pu Xinwen of the Chinese Academy of Economic and Cultural Studies, commodities are the carriers of culture. The cultural connotations contained in commodities include at least: (1) the structure and modeling of commodities; (2) the technological level of commodities; and (3) Function and function; (4) diversification and serialization of product varieties; (5) packaging and decorating of products; (6) national spirit, beliefs and traditions of products; (7) aesthetic standards of products, aesthetic taste; Product drawing, calligraphy and sculpture; (9) Code of the goods