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国家文化形象是国家整体形象作为对外宣传战略措施的重要方面,即政府与民众对一个国家文化符号的整体印象与观念。所以为了提升国家的文化形象,国家既要重视自身文化的建设,也不能忽视文化的对外交流与传播。正如巴柔所言:“形象就是对一个文化现实的描述,通过这些描述,制造了(或赞同,宣传)这个形象的个人或群体,显示或表达出他们乐于置身其间的那个社会的、文化的、意识形态的、虚构的空间。”[1]塑造一国的文化形象其实就是为了建立本民族海内外同胞的文化身份认知,获
The national cultural image is an important aspect of the overall national image as a strategic measure for publicity, that is, the overall impression and concept of the government and the public on a national cultural symbol. Therefore, in order to enhance the country’s cultural image, the state should attach importance to the building of its own culture and can not ignore the cultural exchange and dissemination abroad. As Barris put it: “The image is a description of a cultural reality through which individuals or groups that have created (or endorsed, propagandized) this image show or express the culture that they are willing to place in that society Ideological and fictional space. ”[1] To create the cultural image of a country is actually to establish the cultural identity of the compatriots at home and abroad of this nation.