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大品牌的原有优势正在被逐渐下滑的销量和增不上去的利润所稀释。从2016年开始,一些大品牌在市场上不得不重新寻找代理商,因为原来的代理商说不干就不干了,有的甚至是无预警的,搞得一线业务员很被动。如果是个别经销商的行为,可以视为个案。但当这种现象越来越多的时候,就成为一种值得沉思的现象了。大品牌为什么不吃香了?过去,大品牌是很吃香的。为什么大品牌吃香呢?因为大品牌能够为代理商带来巨
The original advantages of the big brands are being diluted by the gradual decline in sales and profits can not go up. From 2016 onwards, some big brands have to look for agents in the market again, because the original agents say they can not do anything, and some even without warning, and made front-line salesman very passive. If the individual dealer’s behavior, can be regarded as a case. But when this phenomenon is more and more, it becomes a phenomenon worth pondering. Why not big brands popular? In the past, the big brand is very popular. Why big brands euphoria? Because big brands can bring giant for agents