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自20世纪90年代以来,如何培育企业核心竞争力一直是经济学研究和战略管理研究的热点话题。传统的观点认为,企业品牌的锻造主要依靠价格竞争、质量竞争与服务竞争。但是,从信任经济的角度上说,企业品牌的微观单位应当是企业声誉。或者说,企业声誉是企业品牌形成的基础诱因。因此,企业核心竞争力的培育有必要考虑声誉管理路径。对于能源企业而言,更是如此。
Since the 1990s, how to cultivate the core competitiveness of enterprises has always been a hot topic in economics research and strategic management. The traditional view is that the forging of corporate brands depends mainly on price competition, quality competition and service competition. However, from a trust economy perspective, the micro-unit of an enterprise brand should be the corporate reputation. Or, corporate reputation is the foundation of corporate brand formation incentives. Therefore, cultivating the core competitiveness of enterprises is necessary to consider the reputation management path. This is especially true for energy companies.