营销人一般都只是把社交媒体当成是一个统称来对待,殊不知不同的社交媒体都有着自己独特的要求和特点。在想要利用社交媒体进行营销之前,我们首先要知道这些媒体是如何运作的,它们彼此之间有什么不同,各有什么优劣。其次,我们要思考的是如何将他们结合在一起 Marketers usually regard social media as a collective treatment, but each has its own unique requirements and characteristics. Before we want to use social media for marketing, we need to know first how these media work, what is the difference between them, and what are the advantages and disadvantages. Second, we need to think about how to combine them