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经济全球化发展使英语培训逐渐形成了市场化的格局。各种英语培训机构适应社会的需求应运而生。随着信息化的普及,英语培训市场在教育国际化的带动下,呈现出高速发展的态势。为了能够在激烈的市场中求生存,英语培训机构开始寻求质量升级,青少年宫作为青少年活动中心,具有优良的教学环境,成为众多校外英语培训机构争相选择的校址。本文从青少年宫市场化的角度针对校外英语培训机构的市场化运作特色展开探讨。
With the development of economic globalization, the training of English has gradually formed a market-oriented pattern. A variety of English training institutions to meet the needs of society came into being. With the popularization of information technology, the English training market has shown a trend of rapid development driven by the internationalization of education. In order to be able to survive in the fierce market, the English training institutes are seeking to upgrade their quality. As a center of youth activities, the Children’s Palace has an excellent teaching environment and has become the site of numerous English training institutions competing with each other. This article explores the characteristics of marketization of English training institutions outside school from the perspective of the market of teenagers.