目前,制约电视台经营发展的因素有两种:一是内部环境,二是外部环境。内部环境要求台里从上到下都必须树立以经营为中心的观念。尤其是上级主管领导,不要以为经营仅仅是广告部门的事,要让全体工作人员都认识到经营与我有关系,一荣俱荣,一损俱损。要变综合广告部门责任制为频道责任制,根据不同频道的特点制定合理的创收目标。这样既可把频道做得更专业化,又能唤起编辑、制作人员的经营意识、市场意识。使以往认为经营、创收与自己没什么关系的人,都能主动关心节目的质量与效果,主动与经营部门进行沟通.真正检验节目质量如何的标准是经济效益,节目上不去,经济效益肯定上不去。外部环境要求凡是与广告有关的职能部门能给广告业多一 At present, there are two factors restricting the operation and development of television stations: one is the internal environment and the other is the external environment. The internal environment requires that from top to bottom, Taiwan must establish a management-centric concept. In particular, the higher competent leadership, do not think that the business is just the advertising department, let all staff to recognize that business has a relationship with me, a prosperous, a loss. To change the responsibility system for integrated advertising department channel responsibility system, according to the characteristics of different channels to develop a reasonable revenue-generating goals. In this way, channels can be made more specialized, but also arouse editors, production staff management awareness, market awareness. So that in the past that business, income and their own people have nothing to do, take the initiative to care about the quality and effectiveness of the program, and take the initiative to communicate with the business sector. The real test program how the quality of standards is economic benefits, the program does not go on, certainly economic benefits Do not go. External environment requires that any advertising-related functions can give the advertising industry one more