论文部分内容阅读
改革开放为我国的经济发展开辟了一条新道路,经济迅速发展背后的支柱是经济体制的逐步改进。“供应链”理念是由于商业的不断地发展便出现了从原材料到加工以及销售一系列的过程从而被提出的。但是在这条商业供应链中,市场营销资源占着举足轻重的地位。企业只有及时调整改革自己的经济体制,对自己产品的供应链及产业链进行调整改善,才能持续稳健的发展,从而适应时代发展的潮流。随着信息经济全球化以及可持续经济发展的影响下,企业大多数都会对市场营销资源进行整理并加以利用,这俨然已成为当今商业时代企业发展的基本策略。基于此,本文便从现代企业营销理念出发分析了供应链下市场营销资源运用的合理方法。
Reform and opening up have opened up a new road for our country’s economic development. The pillar behind the rapid economic development is the gradual improvement of the economic system. The concept of “supply chain” was proposed as a result of the continuous development of commerce that emerged from raw materials to processing and sales. But in this commercial supply chain, marketing resources play a decisive role. Only by adjusting and reforming their own economic system in time and adjusting and improving the supply chain and industrial chain of their products can enterprises sustain their steady development and adapt to the trend of development of the times. With the globalization of information economy and the impact of sustainable economic development, most of the enterprises will sort out and utilize the marketing resources. This has become the basic strategy for the development of enterprises in the commercial era. Based on this, this paper analyzes the reasonable method of marketing resource under the supply chain from the modern enterprise marketing idea.