当今市场可谓品牌林立,作为大众消费品的羊毛制品的市场竞争更趋白热化。然而一个诞生不到两年,名不见经传的羊毛制品新品牌,在其短短的成长历程中,却爆出了“产品行销到哪里就在哪里开花结果”的经营奇迹,特别在买方市场形成之后,此番现象更耐人寻味。弃旧图新在国内羊毛制品市场上,处于竞争优势的多为人们耳熟能详屈指可数的知名品牌。一个新生的企业要想打破业已形成的市场格局,从品牌拥挤的市场上“杀”出一条生路,难似登天。不论款式还是质量,羊毛制品的市场竞争已日趋同质化。据一项不完全统 Today’s market can be described as a brand, and the market competition for wool products as a popular consumer product has become more intense. However, less than two years after its birth, the brand name of an unrecognized brand of wool products, in its short course of growth, has revealed a business miracle of “wherever the product is sold and where it will bloom”, especially in the buyer’s market. After that, this phenomenon is more intriguing. Abandoning the old map in the domestic wool products market, in a competitive advantage for people familiar with the famous brand. A freshman company wants to break the market structure that has already formed, and “kill” a market from a crowded market. Regardless of style or quality, the market competition for wool products has become increasingly homogeneous. According to an incomplete system