从报业发展的宏观角度讲,在经济增长(即广告增长)疲软的情况下,必须着力解决“总量过剩”(即发行量过剩)问题,节约发行成本。在节约型社会的大环境下,构建节约型报业发行模式。变求规模为求效益温州报业集团的各子报在“分灶吃饭”、各自为政时期,各报为了做大发行量,曾采取种种促销手段扩大自己的发行份数。最典型的就是各报的,虽然各报发行量看起来规模不小,但这种发行补贴模式造成了报社巨大的经济损失,还 From the macro point of view of the development of newspaper industry, under the circumstance of weak economic growth (that is, ad growth), we must make efforts to solve the problem of “excess of surplus” (that is, excess circulation) and save issuance costs. In the context of conservation-oriented society, build a saving newspaper distribution mode. Change the scale for the sake of efficiency Wenzhou Newspaper Group’s various sub-newspapers in the “sub-kitchen eating”, fragmented period, each newspaper in order to increase the circulation, have taken various promotional measures to expand their own copies. The most typical ones are all newspapers. Although the newspapers’ circulation seems small in scale, the issue subsidy mode has caused enormous economic losses to the newspapers.