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现代社会中一个企业、一个团体要生存、发展，必须与新闻界打交道．在西方，有人把记者称为“无冕之王”，因为记者上至总统、下到乞丐都有机会接触，可以通过新闻机构提供信息，形成舆论，对一个企业或团体的信誉产生重大影响．因此，西方一些大公司都没有公关部，主要任务之
In modern society, an enterprise and a group must deal with the media in order to survive and develop. In the west, some people call journalists “the king without crown” because journalists have access to the president and beggars from afar. They can provide information through news agencies to form public opinion and have a significant impact on the credibility of an enterprise or a group. Therefore, some large Western companies do not have the PR department, the main task