随着社会的快速发展,有效的促进了我国电力消费市场规模的扩大,这也对电力营销工作提出了更高的要求。在当前市场经济环境下,电力企业面临着越来越激烈的市场竞争,为了能够争取更多的市场份额,则需要对自身的营销策略进行不断完善,并深入分析和评估电力营销各个环节的风险,并采取有效的防范措施。同时还要强化营销稽查工作,以此来降低电力营销风险,为电力企业的健康、有序发展奠定良好的基础。文章分析了电力企业应用营销稽查的作用,并进一步对强化营销稽查降低电力营销风险的策略进行了具体的阐述。 With the rapid development of society, it has effectively promoted the expansion of the power consumption market in our country, which also put forward higher requirements on the work of power marketing. In the current market economy environment, power companies are faced with increasingly fierce market competition, in order to gain more market share, you need to continue to improve their marketing strategies and in-depth analysis and evaluation of all aspects of electricity marketing risk , And take effective preventive measures. At the same time, we must also strengthen the work of marketing auditing in order to reduce the risk of electricity marketing and lay a good foundation for the healthy and orderly development of power enterprises. The paper analyzes the role of application marketing auditing in power enterprises, and further elaborates the strategy of strengthening marketing auditing to reduce the risk of power marketing.