演讲不能没有开场呼语。所谓开场呼语,一般说来,即指演讲(含讲话、发言等。下同)开始时对听众的称谓。但是,实际上,它又和一般意义上的所谓称谓不同。由于其总是处于演讲开始的“首要”位置,其作用可以说是重要甚至特殊的。它应该是演讲者与听众拉近心理距离,激发兴趣,引领期待,求得情感认同的激情的呐喊与深情的呼唤。一、流行开场呼语的弊端长期以来,人们对开场呼语理论上认识不足,实践中敷衍了事。概括起来,流行的开场呼语 There can be no opening speech speech. The so-called opening speech, in general, refers to the speech (including speech, speech, etc.) The beginning of the title of the audience. However, in reality, it is different from the so-called appellation in the general sense. Its role can be important or even special because it is always in the “primary” position where the presentation begins. It should be the speaker and the audience closer to the psychological distance, stimulate interest, lead the look forward to find the emotion of passion cry and affectionate call. First, the shortcomings of the popular opening speech For a long time, people do not understand the theory of opening speech, perfunctory in practice. To sum up, the popular opening speech