我国幅员辽阔 ,市场的地区差异极大 ,启动农村消费的关键点也不尽相同。但农民收入低、农民消费成本高是普遍存在的问题。现代商业作为社会经济生活中最活跃的产业 ,对农村居民消费的拉动 (增收 )和推动 (降低消费成本 )有着积极的促进作用。一、以终端产业优势主导农业产业链 Our country has a vast territory and great differences in the markets. The key points to start rural consumption are also different. However, the low income of peasants and the high cost of peasants’ consumption are common problems. As the most active industry in the social and economic life, modern commerce plays a positive role in boosting (increasing income) and promoting (reducing the cost of consumption) rural residents’ consumption. First, to dominate the terminal industrial chain of agricultural industry