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基于对图书馆服务特征的分析,论文探讨了图书馆服务营销的必要性,以及图书馆服务营销过程中存在的问题,最后提出了创新图书馆服务营销的对策建议。
Based on the analysis of the characteristics of library services, this paper discusses the necessity of library service marketing and the problems existing in the marketing process of library services. Finally, it puts forward the countermeasures and suggestions on how to innovate the library service marketing.