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城市形象在国际交往过程中扮演关键角色,是城市软实力的重要组成部分。电视与新媒体融合为受众影像思维的形成、城市文化的多元媒体交互与呈现、城市精神的有效传播及城市品牌传播的延续提供了契机。基于城市形象传播中信息处理模型,有效针对城市影响力和传播力,从传播信息处理体系建立、信息传播平台构建、新旧媒体融合应用、媒介事件议程设置及传播效果监测评估等方面发挥电视媒体的平台优势,挖掘新兴媒体的视听功能,探索媒介融合背景下城市形象传播的电视多媒体形塑路径,加强国际化传播策划和传播控制,将对塑造良好的城市形象、提升城市的国际竞争力起到积极的助推作用。
The city image plays a key role in the process of international communication and is an important part of urban soft power. The integration of TV and new media provides an opportunity for the formation of audience image thinking, the multi-media interaction and presentation of urban culture, the effective dissemination of urban spirits and the continuation of urban brand communication. Based on the model of information processing in city image dissemination, it effectively targets the influence and spread of urban influence. It plays a significant role in the media, such as the establishment of a communication information processing system, the construction of an information dissemination platform, the integration of new and used media, the setting of the agenda of media events and the monitoring and evaluation of communication effects Platform advantages, tap the audiovisual functions of emerging media to explore the city of media convergence under the background of the image of the TV multimedia shape the path to strengthen international communication planning and dissemination of control, will create a good image of the city and enhance the city’s international competitiveness play Positive boost.