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目前,行业客户的信息化应用已逐步呈现出移动化、互联化、便捷化、个性化、多样化等特征,不断增多的各种应用也给运营商带来了无限的想象空间。对运营商而言,行业客户市场的拓展和深耕必须逐步放弃在某一个产品上的得失,而是借助融合创新手段,从产品、渠道、团队等维度,促进行业客户整体价值提升,进而实现对行业客户的深度捆绑。而融合创新如何发力,也需要具备多种因素和条件,本文将从运营商行业客户深耕的痛点为切入点进行系统的分析和阐述。
At present, the information applications of the industrial customers have gradually shown the features of mobility, interconnection, convenience, personalization and diversification. The ever-increasing variety of applications also bring unlimited imagination to operators. For operators, the expansion and deepening of the industrial customer market must gradually give up the gains and losses on a certain product. Instead, it promotes the overall value increase of the industry customers from the perspectives of products, channels and teams by means of integration and innovation so as to achieve Industry customers deep bundling. The fusion of innovation how to force, but also need to have a variety of factors and conditions, this article will be from the industry operators plowing pain point as the starting point for a systematic analysis and elaboration.