通过对比从总资产、偿债能力、盈利能力、运营能力、资本结构等财务角度,分析了云南省有色金属行业品牌价值的优劣势;指出存在的主要问题;并提出提高有形资产的使用效率、强化品牌意识、建立产业集群、升级产品结构、积极实施“走出去的战略”、加大培养有色金属和品牌发展所需人才等提升云南省有色金属行业品牌价值的建议。 By comparing the advantages and disadvantages of brand value in Yunnan non-ferrous metals industry from the perspective of total assets, solvency, profitability, operational capabilities, capital structure and other financial perspectives; pointed out the main problems; and proposed to improve the efficiency of the use of tangible assets, Strengthen brand awareness, establish industrial clusters, upgrade product mix, actively implement “going global strategy”, and increase the training of non-ferrous metal and brand development talents and other suggestions to enhance the brand value of non-ferrous metal industry in Yunnan Province.