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单凭硬广打天下的时代已经一去不复返,创新营销在广告经营的舞台上开始扮演越来越重要的角色,多种多样的广告形式如雨后春笋拔地而出。它们合理利用资源,线上线下相互结合,具有较高的灵活性。这类广告从品牌理念入手,在资源中寻找契合点把企业元素巧妙融入,满足了一些客户追求品牌个性展现与认同的需求。江苏卫视作为传达品牌理念的优质平台,为企业提供了品牌提升和塑造的空间,帮助客户进行内容植入、媒介体验,是连接广告客户、频道、目标受众的桥梁。
Gone are the days when the world was over and over again. Innovative marketing started to play an increasingly important role in the arena of advertising and the various forms of advertising were springing up. They rational use of resources, online and offline combined with high flexibility. This kind of advertisement starts with the concept of brand, finds the meeting point in the resource, and cleverly incorporates the enterprise element, satisfying some customers’ demand for the pursuit and recognition of brand personality. As a high-quality platform to convey the brand concept, Jiangsu Satellite TV provides enterprises with space for brand promotion and shaping, and helps customers to implant content and experience the media. It is a bridge linking advertisers, channels and target audiences.