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前言:CIS(企业形象识别系统)是近年引入我国,以塑造企业形象,体现企业个性为目的的策略。宁波杉杉集团1994年初全面导入CI,杉杉集团导入CI的目标为:(1)、提高企业形象,以利于企业向多层面、跨行业发展。(2)、创造第一,以利系统科学地进行有形与无形资产的经营。(3)、提高品牌地位,引导实业部门向更多领
Foreword: CIS (Corporate Identity System) is a strategy that has been introduced in China in recent years to shape corporate image and reflect corporate personality. Ningbo Shanshan Group introduced CI in early 1994. The objectives of Shanshan Group’s introduction of CI are: (1) To enhance the corporate image so as to facilitate multi-faceted and cross-industry development of the enterprise. (2) To create the first to facilitate the scientific and tangible management of tangible and intangible assets. (3) Increase brand position and guide industry departments to more collars