在新电力营运环境下,发电成本领先竞争模式、电价政策多元化的制订和选择,以及电费形成和回收的商业信用管理等内容,既是电力营销战略的核心构成,也是理财战略的重要体现。因此,电力营销树立起资金时间价值、风险价值、成本—效益以及企业价值最大化等理财观念甚为重要。 Under the new power operation environment, the leading competition mode of power generation cost, the formulation and selection of diversified electricity price policies, and the commercial credit management of electricity tariff formation and recovery are not only the core components of the power marketing strategy but also an important manifestation of the wealth management strategy. Therefore, it is very important that power marketing establish the concept of financial management such as time value of money, risk value, cost-benefit and maximization of enterprise value.