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有人说,广州日报报业集团的改革是与我国经济体制改革的步伐相应的,也就是一种“增量改革”的改革方式。那么为何这样的改革方式可以让一份党报同时满足宣传与市场的双重要求?广州日报又是通过怎样的实践来将“增量改革”这一经济原理应用在集团改革上?新的市场环境下,这样的“增量改革”模式又会遇到怎样的契机与挑战?本文将对这些问题予以探讨。
Some people say that the reform of the Guangzhou Daily Newspaper Group is in line with the pace of China’s economic structural reform, that is, an “incremental reform” reform. So why is such a reform way that a party newspaper can meet the dual requirements of publicity and market at the same time? How can the Guangzhou Daily apply the economic principle of “incremental reform” to the group reform? The new market Environment, what kind of opportunities and challenges will such an “incremental reform” model encounter? This article will discuss these issues.