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“欣靓胶囊”是康欣公司经过半年多的精心策划和缜密准备,并于今年年初上市的一种造福广大女性消费者的保健食品。为使华药职工熟知“欣靓”产品,充分利用两万职工及其家属的口碑宣传效应,我们专门设计了华药集团公司内系列宣传活动。从活动开始到结束,历时5个月,整个费用不到2万元,成为花费最少,效果又好的立体营销策划案。下面仅着重介绍此次策划、组织的基本情况。华药集团内“欣靓”宣传策划基本思路在华药集团内部,如何综合运用现代的立体营销策略组合进行“欣靓”宣传?我们的思路是:首先从电视、报纸广告以及新闻形式切入,以
“Yan Liang capsule” is Kang Xin company after six months of careful planning and careful preparation, and listed at the beginning of this year for the benefit of a large number of female consumers health food products. In order to familiarize the Chinese medicine workers with “Xin Liang” products and make full use of the word-of-mouth publicity effects of 20,000 workers and their families, we specially designed a series of publicity activities within the Chinese Pharmaceutical Group Company. From the beginning of the activity to the end, which lasted 5 months, the entire cost of less than 20,000 yuan, becoming the least expensive, effective and good three-dimensional marketing planning case. The following only focuses on the planning, organization of the basic situation. China Pharmaceutical Group “Yan Liang” propaganda and planning basic ideas In the Chinese medicine group, how to comprehensively use the modern three-dimensional marketing strategy portfolio “Yan Liang” publicity? Our train of thought is: first from the television, newspaper ads and news cut into the form, To