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中国是世界上老年人口最多的国家,旅游已逐渐成为老年人休闲娱乐的方式,随之带来的社会效益和经济效益逐步受到旅游业和社会各界的关注和重视。通过对青岛市老年旅游者的旅游行为进行分析,发现老年旅游具有出游目的以游览观光、疗养度假为主,对革命圣地、人文历史兴趣较大,喜好结伴出游,线路以中短途为主,旅途中消费低,对旅游有相对较高的质量要求等决策特点和一般规律。采取何种措施改善老年旅游者在旅游行为过程中的各种观念,吸引老年旅游者,这必将成为未来影响老年旅游者旅游行为决策的重要因素。
China is the country with the largest population of the elderly in the world. Tourism has gradually become the way of leisure and entertainment for the elderly. With the consequent social and economic benefits, China has gradually attracted the attention and attention of the tourism industry and all walks of life. Through the analysis of the tourism behavior of the elderly tourists in Qingdao City, it is found that senior citizens have the purpose of traveling for sightseeing and health resorts, and they are more interested in revolutionary sites, humanities and history, prefer traveling together, traveling in short routes Low consumption, the relatively high quality of tourism requirements and other decision-making characteristics and general laws. What measures to take to improve the elderly tourists in the process of tourism behavior of various concepts to attract older tourists, which will certainly become the future impact of senior tourists tourism decision-making an important factor.