作为乡村旅游起步较早的地区之一,温江区依靠便捷的交通区位优势、良好的自然和人文资源、花卉苗木的产业支撑一直保持较好的发展势头。但近年来随着其他区县(市)乡村旅游的快速发展,温江区的乡村旅游逐渐暴露出同质化严重,基础设施较差,配套不完善等一系列问题。随着新型城镇化建设的开展,给乡村旅游带来了一定的契机同时也带来了挑战。本文就新型城镇化背景下,温江区乡村旅游的发展提出意见和建议。 As one of the regions where rural tourism started earlier, Wenjiang District has maintained a good momentum of development by relying on convenient transportation advantages and good natural and human resources. However, with the rapid development of rural tourism in other counties (cities) in recent years, the rural tourism in Wenjiang District gradually exposed a series of problems such as serious homogeneity, poor infrastructure and inadequate facilities. With the development of new urbanization, rural tourism has brought certain opportunities and challenges. This article puts forward opinions and suggestions on the development of rural tourism in Wenjiang District under the new urbanization background.