智慧旅游是以云计算为基础,以移动终端应用为核心的,以感知互动等高效信息服务为特征的旅游信息化发展新模式。本文通过分析张掖智慧旅游建设情况和存在的问题,提出利用信息化重塑张掖旅游形象、整合优势资源、进行智慧营销进行张掖旅游企业智慧化建设。 Wisdom Travel is a new model of tourism information development featuring cloud computing as the basis, mobile terminal application as the core, and efficient information services such as perception and interaction. This article analyzes the situation and existing problems of the tourism development of Zhangye smart tourism, puts forward the use of information technology to reshape the tourism image of Zhangye, integrate the advantages of resources, carry out smart marketing, tourism enterprises in Zhangye intelligent construction.