论文部分内容阅读
社会竞争日益激烈,人才观念不断变革,促使产教融合模式应运而生,市场营销专业作为中职教育的一门核心专业,强调专业技能的同时,口才也作为一项基本技能被社会和学校广泛关注。本文从口才与沟通在市场营销中的重要性入手,分析了产教融合背景下市场营销专业中提高口才教学的方法和训练重点,以应对中职教育带来的新变革~([1])。
The increasingly fierce social competition, the continuous transformation of the concept of talent, prompting the model of the integration of industry and education came into being, marketing as a professional secondary vocational education, while emphasizing professional skills, eloquence is also a basic skills as a social and school wide attention. Based on the importance of eloquence and communication in marketing, this essay analyzes the methods and training focuses of marketing eloquence in marketing specialty in order to cope with the new changes in vocational education (1) .