案例教学是一种先进而高效的教学方法,它能够激发学生的求知欲、培养其创新思维并能增强学生的实践能力。“旅游市场营销学”是一门实践性和应用性很强的课程,在高职旅游市场营销教学中通过有效地选择案例,使学生积极而又严密地对案例进行剖析并根据剖析结果确定市场营销策略,有利于提高教学质量并获得良好的教学效果。 Case teaching is an advanced and efficient teaching method, it can stimulate students ’curiosity, develop their innovative thinking and enhance students’ practical ability. “Tourism Marketing ” is a practical and highly applied course, in the vocational tourism marketing teaching through the effective selection of cases, so that students actively and rigorously analyze the case and based on the analysis results Determine the marketing strategy is conducive to improving the quality of teaching and access to good teaching results.