前不久,国家质检总局发布了《关于开展2015年品牌价值评价工作的通知》,该通知面向我国包括纺织服装行业在内的具有产业优势、占国民经济生产总值比重较高、品牌建设基础较好、品牌评价条件成熟的相关行业,广泛鼓励企业根据自身发展情况自主选择申报企业品牌、产品品牌或自主创新企业品牌。为更清晰地解读上述通知精神,记者日前专访了中国纺织工业联合会副会长、中纺联品牌工作办公室主任张莉。 Not long ago, AQSIQ issued the “Circular on Carrying Out the Evaluation of Brand Value in 2015”, which gives China’s industrial advantages, including its textile and garment industry, accounting for a high proportion of its GNP and brand building base Better, the relevant evaluation of the brand mature conditions, extensively encourage enterprises to choose their own development based on their own choice to declare the corporate brand, product brand or brand of independent innovation. In order to more clearly interpret the spirit of the circular, the reporter recently interviewed Zhang Li, vice president of China Textile Industry Federation and director of China Textile Alliance Brand Office.