给产品取个好“名字”,可以刺激消费者在众多的新产品中加速认识自己,倘若取名不当反而让人不感兴趣、倒味。可见给产品取个“好名”,无疑是为产品与消费者之间架起了一座桥梁。下面略谈产品取名的十种方法。一、以生产产品所采用的原材料取名。会给消费者以原材料之精选、考究的感觉。如:两面针牌牙膏、陈皮牌红酒等。 A good “name” for the product can stimulate consumers to speed up their understanding of the many new products, if not properly named but people are not interested in the flavor. Visible to the product to take a “good name”, no doubt for the product and set up a bridge between consumers. The following is a brief description of the ten methods of product name. First, the raw materials used to produce the product name. Will give consumers a selection of raw materials, elegant feeling. Such as: two-pin licensing toothpaste, Chenpi licensing red wine.