论文部分内容阅读
媒体具有强大的社会动员能力,在谋求自身经济利益之外应该负有维护和增进社会公共利益的义务。同时,媒体作为社会公器,组织参与公益活动是其义不容辞的责任。一、媒体公益活动要重视策划。媒体公益活动的策划,要符合事物发展的客观规律,符合新闻报道的规律,符合新闻道德职业规范,符合人们普遍的道德观和价值观,符合公益活动实施的时间和空间的契机。1.根据节目来策划活动每年,永康电台的节目主持人都有一项任务,就是根据自己
The media has a strong capacity for social mobilization. In addition to seeking its own economic interests, the media should have the obligation to safeguard and promote social public interests. In the meantime, it is incumbent on the media as a social device to organize and participate in public welfare activities. First, the media should pay attention to public welfare activities planning. The planning of media public welfare activities should conform to the objective law of things development, conform to the law of news reports, conform to the professional standards of news ethics, accord with people’s universal moral values and values, and meet the opportunities of time and space for the implementation of public welfare activities. 1. According to the program to plan activities Each year, Yongkang radio presenters have a task that is based on their own