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在长达47年的历史里,在风云变幻的房地产市场上,汉斯公司创造了常胜不衰的奇迹。包括最近25年间,美国房地产市场两次陷入低谷时,汉斯物业的出租率始终高于同行。《福布斯》杂志评价说,始终保持低调的汉斯公司“已悄然跃升至世界商业开发领域的首位”。汉斯是最早进入北京房地产市场的外资企业之一,汉斯也是北京第一个试水住宅市场的外企。2003年,汉斯公司开发的高档公寓项目——“公园大道”开盘不久,即以罕见高分通过国家建设部为高档公寓精品设立的“AAA级住宅性能认定”预审。作为“美国模式”的典型代表,汉斯成功的秘诀是什么?
In 47 years of history, in the ever-changing real estate market, Hans has created a never-ending miracle. Including the last 25 years, the United States two real estate market downturn, Hans property occupancy rate has always been higher than their peers. Forbes magazine commented that the always-low-profile Hans Company “has quietly jumped to the top of world commercial development.” Hans is one of the earliest foreign-funded enterprises to enter Beijing’s real estate market. Hans is also the first foreign company to test the water market in Beijing. In 2003, the high-end apartment project developed by Hans Company - “Park Avenue” opened shortly, that is, with a rare high score through the National Ministry of Construction for the high-end apartment boutique set up “AAA-class residential performance certification” pre-trial. As a typical representative of the “American model”, what is the secret of Hans’s success?